Toyota Century (SUV) GRG75

Since 1967, the Century has been the pinnacle of the Toyota heritage as it was made in honor of the centennial birth of its founder, Sakichi Toyoda. For over five-and-a-half decades and three generations of the flagship saloon, the Century ultimately represents Japanese culture from the halfway point of the Showa era to the dark ages of the Reiwa era. A new era demands a new kind of Century.

2024 Toyota Century (SUV)

In addition to the flagship saloon, Toyota launched the crossover spin-off of the Century lineage, turning the Century marque into a sub-brand under Toyota's wing. The Mark of Suzaku continues to shine now with two wings beyond the skies.

2024 Toyota Century (SUV)

Starting at 25,000,000 Japanese Yen (about 250,000 US Dollars) plus additional costs, the SUV version of the Toyota Century is considered the least costly alternative to its main rival, the Rolls-Royce Cullinan but because this is nearly five times the price of the Land Cruiser 300, the SUV version of the Century has unanimously dethroned the Land Cruiser as the flagship SUV of Toyota but don't count on it just yet because while the Land Cruiser is known for taking on the beaten path, the SUV version of the Century is made to cater the most prolific VIPs, especially Japanese politicians, with its legendary comfort and luxury inherited from its sedan counterpart.

While the styling is heavily mistaken for the Cullinan, the familiar Century elements are implemented including its signature phoenix badge at the front. Because the SUV version of the Century is genuinely bespoke, clients can personalize it any way they want as well as choose their own doors, either traditional or sliding doors. Yes, really. Such bespoke personalizations are possible at select Toyota dealerships that are certified "Century Meister".

2024 Toyota Century (SUV) interior

Checking the handcrafted interior, Toyota wasted none of its precious time and resources tailoring the insides from top to bottom until it reached its desired client wishing it was his or her kind of Century before setting off. Onto the driver's side, the functionality works like today's Toyota Crown, meaning it has a 12.3-inch TFT instrumental panel, a Display Audio Plus with smartphone connectivity, heated steering wheel, HUD, digital rearview mirror, wireless charging port, USB-C ports, and others.

The passenger side is where the out-on-a-limo experience comes into fruition as the VIP can take advantage of its ultra-luxurious features, including the world premiere of the rear full-flat mode exclusively on the Century SUV, letting the crocodiles sleep while their drivers are driving them back to their fancy mansions. Long day, isn't it. And that's not all, with the special devices mounted on the rear seats as well as the rear entertainment system and other ultra-luxurious goodies, including a mini-refrigerator to cool their drinks, this is a first-class crossover fit for high-rollers and right-wing politicians alike.

Space-wise, the SUV version of the Century is good for up to 340 liters of boot space, making it good for dealing with nearly all walks of life the rich and powerful can't get enough of.

2024 Toyota Century (SUV)

Unlike its sedan counterpart which is basically a glorified version of the previous-generation Lexus LS, the SUV version runs on the same GA-K platform as the Crown crossover, and because comfort is the strength of the Century, it's been given comfort-oriented dynamics to make it smooth sailing. Although not as good as the Cullinan, it's more than enough to deliver the out-on-a-limo experience the big bosses can't get enough of. It also comes with spring damping control, NAVI-AI-AVS, and DRS (no, not the F1 kind of DRS). The DRS suppresses sudden changes in vehicle behavior by enabling seamless and natural handling by controlling the direction of the rear wheels in the opposite direction (out-of-phase) or the same direction (in-phase) as the front wheels, depending on vehicle speed, and reduces the minimum turning radius at low speeds (5.5m). Good enough.

Thanks to its 4WD system, the Century SUV is a decent all-rounder on and off the road, be it tarmac, gravel, or even snow. Not as good as a Land Cruiser but it's still cozy enough for a long drive to Hokkaido on a Sunday morning, going fishing.

Speaking of comfort, the SUV version of the Century runs on a PHEV powertrain where the 262PS 3.5L V6 engine is bolted to two electric motors and a Li-ion battery, not to mention it was mated to a CVT gearbox. It delivers 14.2km/L of combined fuel economy based on WLTC Mode standards and while running on electric power alone, it's good for up to 69km of driving range.

The SUV version of the Century is prepared with Toyota Safety Sense featuring a Pre-Crash Safety system, Lane Departure Alert, Radar Cruise Control, Adaptive High-beam System, Blind Spot Monitor, Parking Support Alert, and many others. It even comes with Toyota Teammate Advanced Park as well as other safety features.

In terms of safety, the Century features Toyota Safety Sense and Toyota Teammate Advanced Park among other safety features offered on this ultra-luxury crossover.

The new body type of the Toyota Century may be deemed controversial but with the SUV version joining alongside the existing sedan type, the Mark of Suzaku continues to shine now with two wings beyond the skies. The Century lineage is now a class on its own and this time, they are the ones that rose to the top of the Toyota hierarchy. Welcome to the new world order.

Available Colors: Hakkaku Precious White Pearl x Silver, Reimei Prominent Gray x Silver, Rinbou Black x Sliver, Reimei Tansai Prominent Gray, Rinbou Tansai Black, Reimei Hidata Prominent Gray x Black, and Guren Glory Red x Silver.

Photo: Toyota Motor Corporation