The Toyota Tundra is often seen as Toyota's response to American trucks like the Ford F-150, Chevrolet Silverado, and RAM 1500. While it may never surpass the F-150 in sales, it has gained popularity among Republican-leaning Americans, particularly in red states, especially Texas, where it was made. Additionally, the Tundra has become a favored choice for competitors participating in the NASCAR Truck Series. Now, the Republican-leaning Toyota has officially arrived in Japan as an exclusive product of Toyota Mobility Tokyo, not as a grey import.
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| 2026 Toyota Tundra |
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| 2026 Toyota Tundra interior |
The fully-imported third-generation Toyota Tundra is now available in Japan exclusively from Toyota Mobility Tokyo, rather than as a grey import. This development is a gesture of goodwill towards Japan-US trade relations, especially considering the punishing tariffs on foreign imports to the US that were implemented during the Trump administration. In summary, this situation reflects the complexities of international trade.
The Toyota Tundra offered in the Japanese market is the 1794 Edition. Named after the Texas ranch where Toyota's San Antonio plant now sits, it features a unique brushed aluminum grille, 20-inch machine-finished wheels, and 1794 Edition badging. Judging by its size, it is the largest pickup truck Toyota has offered. It makes the upcoming Hilux look like a Tonka toy for tots.
Unlike past Toyota models that are imported from the U.S. (from the Avalon to the Pontiac Vibe-based Voltz), the Tundra is available only in left-hand-drive configurations. This design choice is made because the Tundra is considered too flashy for Japanese roads, where most vehicles are driven on the left side. The driver’s side of the Tundra is equipped with a 14-inch touchscreen that supports smartphone connectivity, a 12.3-inch TFT display, climate control features, USB-C ports, and more. In terms of comfort, it offers the same luxurious amenities found in high-end SUVs. Not bad for a truck priced at 12 million yen. It is offered only in a four-door CrewMax configuration with a 5.5-foot bed.
Powering the Tundra is the new V35A i-FORCE 3.4L Twin-Turbo V6 engine, producing 394PS of power and 649Nm of torque. It is mated exclusively with a 10-speed electronically controlled automatic transmission with intelligence and sequential shift mode.
The Tundra comes with a front double wishbone suspension, a rear coil spring multilink setup, ventilated disc brakes, and a part-time 4WD system. This versatile system allows drivers to switch between various settings, making it suitable for navigating Tokyo traffic or tackling off-road trails in Hokkaido. Additionally, it is equipped with advanced safety features, including the Panoramic View Monitor, Straight Path Assist, and the latest Toyota Safety Sense systems, among others.
The 12,000,000 Yen fully-imported Toyota Tundra is all about bringing its American blend to Japanese off-road enthusiasts with its macho exterior, luxury interior, technology, and the i-FORCE engine that can embarrass the Hilux by a long shot. Ready or not, this Texas treat is ready to roll.
Available Colors: Platinum White Pearl Mica, Grey Metallic, Celestial Silver, Attitude Black Mica, Urban Khaki, and Dark Blue Mica.
Photo: Toyota Motor Corporation
