What is my LIFE?

The Love Live! franchise celebrates its 15th year by welcoming the world with its latest project titled "IKIZULIVE! LOVELIVE! BLUEBIRD." This new installment, designed for X (formerly known as Twitter) and YouTube, focuses on ten girls enrolled in different branches of Love High School. Together, they form a school idol team called "Ikizulive!" It comes from a time when school idols and "Love Live" became a distant thing of the past.

"Ikizulive!" consists of Honon Ayasaki as Polka Takahashi, Rina Endo as Mai Azabu, Seri Miyano as Akira Goto, Kokoro Fujino as Hanabi Komagata, Aiha Sakano as Miracle Kanazawa, Ria Seko as Noriko Chofu, Yuki Okumura as Yukuri Harumiya, Akane Amasawa as Aurora Konohana, Honoka Kotomori as Midori Yamada, and Aoi Suzunose as Shion Sasaki. They are the stars of the newest Love Live experience.

What is my LIFE?

This is the debut single of the new generation of Love Live school idols, "Ikizulive!". It's titled "What is my LIFE?", and this debut single welcomes longtime Love Live veterans and newcomers to the newest members of the Love Live family, especially in times of uncertainty.

In addition to the main offering from their debut single, it features an additional song titled ヒミツミチ. 

The Love Live! franchise is one of the most iconic anime franchises in ages, but thanks to the demise of the School Idol Festival games, which allow fans to get to know more about μ’s, Aqours, Nijigasaki High School Idol Club, and Liella better, leaving only the "Link! Like! Love Live!" app game featuring the only school idol group they can play with; the Hasunosora Girls' High School Idol Club, it feels like the franchise's popularity have plummeted to almost none.

With "Ikizulive!" being the franchise's newest addition, will this save the franchise or let it rot? Only time will tell.