When the Genesis luxury brand from Hyundai Motor Group was launched in 2015, the EQ900 was the maiden vehicle of their newly established luxury brand until it was replaced by the G90 in 2018. Nearly a decade has passed and the Genesis brand is becoming the rising star that competes against the German top dogs. Now, the Genesis luxury car that started it all is now redefined for this decade as the G90 enters its second generation.
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| 2023 Genesis G90 |
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| 2023 Genesis G90 |
Priced at 91,000,000 Korean Won plus additional costs, the all-new Genesis G90 is a bold new take on the first car of the Genesis brand that promises to pick where its predecessor left off and looks like it's on a bold jumpstart. With its new platform, new design, new technology, and new performance, the all-new G90 rewrites the rules of what Korean luxury cars are made for and looks like it has the whole world on notice.
Beginning with the design, the all-new G90 looks slimmer and sharper compared to its predecessor, which is a great thing until the rearview slightly spoils the athletic looks of this new model. Like today's Genesis models, the all-new G90 incorporates signature Genesis elements such as the front face heavily inspired by the Genesis logo. Although it's controversially massive for a luxury car a la BMW 7-Series, it still boasts some swagger while driving at Gangnam like a true professional.
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| 2023 Genesis G90 interior |
Inside, the all-new G90 delivers what to expect on a high-end luxury premium sedan made in Korea. On the driver's side, you will be greeted by its next-generation infotainment system provided by its massive panel with two screens; one for the instrumental cluster and the other for its infotainment system that can be controlled via a knob rather than a touchscreen. Below, there are climate control switches for when you want to adjust its room temperature, be it hot or cool. And lastly, the rear seat armrest storage box features a UV sterilization function which kills 99.9% of germs within 10 minutes. Believe it or not, the new model comes with a fingerprint authentication system similar to the new Toyota Land Cruiser, not to mention the Digital Key 2 service which allows users to get inside without the help of a car key as long as the smartphone equipped with it is nearby.
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| 2023 Genesis G90 |
Being a chauffeur-driven machine made to cater to the elite, the rear space is where the G90 shines and because it never runs short on concessions of comfort, not to mention the added legroom for the Long Wheelbase variant, you'll find that the new model is so much more comfortable than its predecessor, giving you the "out on a limo" feeling you might brag about to almost everyone.
Unlike the previous model, the all-new G90 is offered only with the turbocharged 3.5L engine that produces 380PS of power and 54kgf-m of torque while mated to an 8-speed automatic gearbox operated via an Electronic Shift Dial. The LWB variant features a 48V electric supercharger bolted to the said engine but more with that later on.
Because it now runs on a new platform, the all-new G90 feels more dramatic and classier to drive compared to its predecessor, even when you set it to Sport Mode for its agile style approach. Combined with its Active RWS, multi-chamber air suspension, and optional AWD system and you got yourself a luxury premium sedan capable of handling all kinds of road situations. As for the Brake Mode, there's one mode that will have you noticed and that's Chauffeur Mode. Set it and it delivers a more comfortable braking feel without spilling someone else's soda while on a relaxing trip to Tagaytay.
In tune with the times, the all-new G90 boasts a wide array of safety tech such as the Direct Grip Detection System, Highway Driving Assist 2, navigation-based smart cruise control, forward collision-avoidance assist, rear-side collision avoidance assist, rearview monitor, Lane Departure Prevention Assist, Lane Mantinenance Assistance, intelligent headlamp, rear cross-traffic collision-avoidance assist, reverse guide lamp, Remote Smart Parking Assist, surround-view monitor, safe exit assist, parking collision prevention assist, and 10 airbags.
The all-new G90 is now prepared to continue the Genesis legacy that started nearly a decade ago with its new and interesting ways to impress connoisseurs and sommeliers of the motoring world with its design, performance, and technology. This is the tour de force the Koreans have unleashed on the world stage and looks like this new model is on a roll.
Available colors: Uyuni White, Seville Silver, Makalu Gray, Vik Black, Maui Black, Hallasan Green, Capri Blue, Tasman Blue, Valencia Gold, Bariloche Brown, Verbier White (Matte), and Makalu Gray (Matte).
Photo: Hyundai Motor Company
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