How do you say "that hurts" in Korean?

The Kia K5 (Optima in the world market, replacing the Magentis nameplate), the best midsize sedan in the eyes of enthusiasts, seems to be out from the frying pan and into the fire as it faces major recall due to accelerator pedal issues!

Scoop:

http://english.chosun.com/site/data/html_dir/2010/12/10/2010121000361.html

Ack! But how can I say "that hurts" in Korean?